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Product categorization and matching theory: brand definition and substitutability

Foxall, Gordon Robert, Wells, V., Chang, S. and Oliveira-Castro, J. M. 2007. Product categorization and matching theory: brand definition and substitutability. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 04 Jun 2017 05:30
URI: http://orca.cf.ac.uk/id/eprint/51652

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