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The behavioral economics of consumer brand choice

Foxall, Gordon Robert 2002. The behavioral economics of consumer brand choice. Presented at: 6th International Congress on Behaviorism and the Sciences of Behavior, Auburn, AL, USA, 18-22 September 2002.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Last Modified: 04 Jun 2017 05:30
URI: http://orca.cf.ac.uk/id/eprint/51656

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