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Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK.

Jamal, Ahmad 2002. Multicultural retailing: a qualitative study of marketing strategies of small ethnic retail entrepreneurs in the UK. Presented at: 31st EMAC Annual Conference, Braga, Portugal, 28-31 May 2002. Proceedings of the 31st EMAC Conference (28th - 31st May, 2002). Braga: University of Minho, CD Rom.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Publisher: University of Minho
ISBN: 9728755007
Last Modified: 04 Jun 2017 05:32
URI: http://orca.cf.ac.uk/id/eprint/51814

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