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The retailer and focal supplier category-level outcomes of focal supplier influence opportunism

Morgan, N. A., Kaleka, Anna and Gooner, R. 2005. The retailer and focal supplier category-level outcomes of focal supplier influence opportunism. Presented at: AMA Summer Educators' Conference 2005, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. AMA Summer Educators Conference Chicago, IL, USA: American Marketing Association (AMA), pp. 8-9.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: American Marketing Association (AMA)
ISBN: 0877573174
Last Modified: 04 Jun 2017 05:33
URI: http://orca.cf.ac.uk/id/eprint/52013

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