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The role of learning and environment in determining export differentiation advantage

Kaleka, Anna and Berthon, P. 2004. The role of learning and environment in determining export differentiation advantage. Presented at: AMA Winter Educators' Conference 2004, Phoenix, AZ, USA, 6-9 February 2004. Published in: Cron, William L. and Low, George S. eds. Proceedings of 2004 AMA Winter Educators’ Conference: Marketing Theory and Applications. Chicago, IL, USA: American Marketing Association, p. 235.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: American Marketing Association
ISBN: 9780877573098
Last Modified: 04 Jun 2017 05:33
URI: http://orca.cf.ac.uk/id/eprint/52014

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