Contemporary marketing practice: a research agenda and preliminary findings

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Antioco, Michael D. J. and Beverland, Michael 2003. Contemporary marketing practice: a research agenda and preliminary findings. International Journal of Customer Relationship Management 6 (1) , pp. 51-72.

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Winthrop
ISSN:	1461-4561
Date of First Compliant Deposit:	30 March 2016
Last Modified:	06 May 2023 05:14
URI:	https://orca.cardiff.ac.uk/id/eprint/55294

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