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In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation

Lindgreen, Adam and Frederiksen, Peder 2007. In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation. Marketing Intelligence and Planning 25 (5) , pp. 417-420. 10.1108/02634500710774914

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Abstract

Purpose – The purpose of this paper is to provide a response to an article in Marketing Intelligence & Planning, Vol. 25 No. 4. Design/methodology/approach – This is a commentary piece. Findings – The paper finds that certain aspects of the practical application of a statistical model may need to be reconsidered. Marketing planners should take this discussion into account before applying the model in the same way. Originality/value – Despite the questions raised, the original article and this commentary together provide the impetus for further research studies, potentially leading to a fruitful approach to the planning of “cross-selling” initiatives.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: Financial services; Market segmentation; Regression analysis
Publisher: Emerald
ISSN: 0263-4503
Related URLs:
Last Modified: 21 Oct 2016 03:58
URI: http://orca.cf.ac.uk/id/eprint/55301

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