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Stereotype priming in face recognition: Interactions between semantic and visual information in face encoding

Hills, Peter J., Lewis, Michael Bevan and Honey, Robert Colin 2008. Stereotype priming in face recognition: Interactions between semantic and visual information in face encoding. Cognition 108 (1) , pp. 185-200. 10.1016/j.cognition.2008.03.004

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Abstract

The accuracy with which previously unfamiliar faces are recognised is increased by the presentation of a stereotype-congruent occupation label [Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982a). Semantic interpretation effects on memory for faces. Memory & Cognition, 10, 195–206; Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982b). Influence of social-category activation on processing of visual information. Social Cognition, 1, 95–109]. For example, providing the label ‘criminal’ both during encoding and test improves recognition for previously unfamiliar faces that look like the stereotypical criminal. Experiments 1 and 2 both replicate this effect and show that the label exerts its influence during the encoding of stereotypical faces and has little influence at test. These findings indicate that semantic information that is congruent with novel stereotypical faces facilitates their encoding.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Publisher: Elsevier
ISSN: 0010-0277
Last Modified: 18 Oct 2017 12:18
URI: http://orca.cf.ac.uk/id/eprint/5598

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