Judging by appearances: Audience understandings of the look of someone with HIV

Kitzinger, Jenny ORCID: https://orcid.org/0000-0002-2593-8033 1991. Judging by appearances: Audience understandings of the look of someone with HIV. Journal of Community & Applied Social Psychology 1 (2) , pp. 155-163. 10.1002/casp.2450010209

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Abstract

One of the central messages of recent AIDS health education campaigns has been: ‘You cannot tell who is infected with HIV just by looking.’ But is this understood and accepted by the public? Discussions conducted with 52 different groups suggest that although many people recall and understand this message they do not necessarily totally accept it. They still have a mental image of the likely appearance of someone who is HIV antibody positive. This article explores the social and psychological context which encourages such ways of thinking, and highlights the contradictions between different health education messages.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HT Communities. Classes. Races Q Science > QR Microbiology > QR180 Immunology R Medicine > RA Public aspects of medicine
Uncontrolled Keywords:	AIDS; health education; media; stereotypes; advertising social representations
Publisher:	John Wiley & Sons
ISSN:	1099-1298
Last Modified:	25 Oct 2022 08:55
URI:	https://orca.cardiff.ac.uk/id/eprint/56439

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