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Do cities have broad shoulders? Does Motown need a haircut? On urban branding and the personification of place

Brown, Stephen and Campelo Santana, Adriana 2014. Do cities have broad shoulders? Does Motown need a haircut? On urban branding and the personification of place. Journal of Macromarketing 34 (4) , pp. 421-434. 10.1177/0276146714523293

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Abstract

Once regarded as dens of iniquity, injurious to human health and social welfare, cities are increasingly seen as a savior for our species. The world is becoming ever more urban and the benefits of city living – ecological benefits, educational benefits, financial benefits, well-being benefits (Glaeser 2011) – are ever more widely recognized. Marketing too is embracing the urban imperative. Recent years have witnessed a surge in geo-branding and scape-based scholarship generally. This essay reflects on the proliferation of place marketing publications and draws macromarketers’ attention to a hitherto overlooked aspect of the literature. Namely, our propensity to personify places, to treat them as living things, as organic entities – as people, in effect – that grow, flourish and finally pass away. Metaphors also suffer from the ravages of time, as do ostensibly healthy academic disciplines like marketing.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HT Communities. Classes. Races
Additional Information: Published online before print February 9, 2014.
Publisher: SAGE Publications
ISSN: 0276-1467
Last Modified: 26 Feb 2019 12:10
URI: http://orca.cf.ac.uk/id/eprint/57344

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