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Schmoozy fox: standing out from the pack

Olga, Slavkina and Campelo, Adriana 2014. Schmoozy fox: standing out from the pack. In: Brown, Stephen and Ponsonby-McCabe, Sharon eds. Brand Mascots: And Other Marketing Animals, Abingdon: Routledge, pp. 175-190.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: Routledge
ISBN: 9780415826761
Last Modified: 04 Jun 2017 06:29

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