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Ethnic marketing, ethnic entrepreneurship and social innovation

Mehmood, Abid, Jamal, Ahmad and Sriram, Ven 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. In: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel eds. The Routledge Companion to Ethnic Marketing, Routledge, pp. 84-96.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Social Sciences (Includes Criminology and Education)
Sustainable Places Research Institute (PLACES)
Publisher: Routledge
ISBN: 9780415643634
Related URLs:
Last Modified: 21 Nov 2017 01:06
URI: http://orca.cf.ac.uk/id/eprint/68652

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