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The relationship between ownership and possession: Observations from the context of digital virtual goods

Watkins, Rebecca, Denegri-Knott, Janice and Molesworth, Mike 2016. The relationship between ownership and possession: Observations from the context of digital virtual goods. Journal of Marketing Management 32 (1-2) , pp. 44-70. 10.1080/0267257X.2015.1089308

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Abstract

This theoretical paper highlights limitations in the current trend towards dichotomizing full ownership and access-based consumption by recognizing a broader, more complex array of ‘fragmented’ ownership configurations in the context of digital virtual goods (DVGs). In challenging this dichotomy we recognise that the relation between ownership and possession becomes particularly significant. We therefore consider how prominent DVG ownership configurations may shape the way in which possession is assembled, potentially reducing consumers’ scope of action relative to DVGs and leaving possession susceptible to disruption. Conversely, we acknowledge ways in which consumers’ continued attempts at possession may impinge upon the agency of ownership mechanisms within the market. Our analysis ultimately builds upon existing understandings of both ownership and possession, theorizing their often overlooked relation in consumption.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Additional Information: PDF uploaded in accordance with publisher's policies at http://www.sherpa.ac.uk/romeo/issn/0267-257X/ (accessed 6.1.17).
Publisher: Taylor & Francis
ISSN: 0267-257x
Date of First Compliant Deposit: 6 January 2017
Date of Acceptance: 28 May 2015
Last Modified: 08 May 2018 19:32
URI: http://orca.cf.ac.uk/id/eprint/73578

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Cited 21 times in Scopus. View in Scopus. Powered By Scopus® Data

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