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Formal governance in co-marketing alliances: conceptualization and assessment of factor model

Toon, Mark, Robson, Matthew, Morgan, Robert E. and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Last Modified: 22 Dec 2017 20:23
URI: http://orca.cf.ac.uk/id/eprint/74215

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