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Economies of scale versus small is beautiful: a business model approach based on architecture, principles and components in the beer industry

Wells, Peter Erskine 2016. Economies of scale versus small is beautiful: a business model approach based on architecture, principles and components in the beer industry. Organization & Environment 29 (1) , pp. 36-52. 10.1177/1086026615590882

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Abstract

This article defines business models for sustainability as contested and contextual, and provides a novel framework in terms of the architecture of the business, its principles and components for the analysis of such models. With this framework, a preliminary comparison using the engaged scholarship methodology is made between microbreweries and large multinational brewers. It is concluded that defining and determining comparative sustainability performance based on different business models results in ambiguities and contradictions that are not readily resolved, but a key determinant in the broad definition of business sustainability in the brewing sector is the degree of localism that the business model exhibits.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
Additional Information: Pdf uploaded in accordance with publisher's policy at http://www.sherpa.ac.uk/romeo/issn/1086-0266/ (accessed 21/03/2016)
Publisher: Sage
ISSN: 1086-0266
Date of First Compliant Deposit: 30 March 2016
Last Modified: 28 Jun 2019 12:59
URI: http://orca.cf.ac.uk/id/eprint/74238

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