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Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance

Saeed, Saadat, Yousafzai, Shumaila, Paladino, Angela and De Luca, Luigi Mario 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47 , pp. 121-133. 10.1016/j.indmarman.2015.02.037

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0019-8501
Last Modified: 19 Jun 2019 20:55
URI: http://orca.cf.ac.uk/id/eprint/75545

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