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Thou shalt not tweet unprofessionally: an appreciative inquiry into the professional use of social media

Pereira, Ian, Cunningham, Anne, Moreau, Katherine, Sherbino, Jonathan and Jalali, Alireza 2015. Thou shalt not tweet unprofessionally: an appreciative inquiry into the professional use of social media. Postgraduate Medical Journal 91 (1080) , pp. 561-564. 10.1136/postgradmedj-2015-133353

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Abstract

Background: Social media may blur the line between socialisation and professional use. Traditional views on medical professionalism focus on limiting motives and behaviours to avoid situations that may compromise care. It is not surprising that social media are perceived as a threat to professionalism. Objective: To develop evidence for the professional use of social media in medicine. Methods: A qualitative framework was used based on an appreciative inquiry approach to gather perceptions and experiences of 31 participants at the 2014 Social Media Summit. Results: The main benefits of social media were the widening of networks, access to expertise from peers and other health professionals, the provision of emotional support and the ability to combat feelings of isolation. Conclusions: Appreciative inquiry is a tool that can develop the positive practices of organisations and individuals. Our results provide evidence for the professional use of social media that may contribute to guidelines to help individuals realise benefits and avoid harms.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Subjects: R Medicine > R Medicine (General)
Publisher: BMJ Publishing Group
ISSN: 0032-5473
Date of First Compliant Deposit: 30 March 2016
Date of Acceptance: 23 July 2015
Last Modified: 06 Jun 2019 14:53
URI: http://orca.cf.ac.uk/id/eprint/78883

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