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From marketing to performing the market: the emerging role of digital data in the independent film business

Franklin, Michael, Stoyanova Russell, Dimitrinka and Townley, Barbara 2015. From marketing to performing the market: the emerging role of digital data in the independent film business. In: Mingant, Nolwenn, Tintaine, Cecilia and Augros, Joel eds. Film Marketing into the Twenty-First Century, Basingstoke: Palgrave Macmillan, pp. 147-160.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor
P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Publisher: Palgrave Macmillan
ISBN: 9781844578399
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Last Modified: 04 Jun 2017 08:53
URI: http://orca.cf.ac.uk/id/eprint/87107

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