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Behavioural economics and minority language e-services — the case of Welsh

Evas, Jeremy and Cunliffe, Daniel 2016. Behavioural economics and minority language e-services — the case of Welsh. In: Morris, Jonathan and Durham, Mercedes eds. Sociolinguistics in Wales, Basingstoke: Palgrave MacMillan, pp. 61-91. (10.1057/978-1-137-52897-1)

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Abstract

This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice./Mae’r bennod hon yn trafod y defnydd isel o e-wasanaethau yn y Gymraeg, gan gynnig sawl rheswm am hyn a sawl ffordd o fynd i’r afael â’r sefyllfa. Mae’n cynnig modelau Economeg Ymddygiadol fel dull amgen, ar ffurf lens i weld y ‘broblem’ hon drwyddi a hefyd fel fframwaith y gellid ei ddefnyddio i ymchwilio i ymyraethau. Yn benodol, mae’n canolbwyntio ar e-wasanaethau Cymraeg (e.e. ar wefannau, peiriannau arian parod a meddalwedd) ac yn ystyried y potensial i godi’r defnydd drwy ddefnyddio Economeg Ymddygiadol. Rydym yn cyflwyno canlyniadau astudiaeth empeiraidd sydd â’r nod o ddarparu cyfeiriad i ymchwil ac arfer yn y dyfodol.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Welsh
Subjects: H Social Sciences > HB Economic Theory
P Language and Literature > PB Modern European Languages > PB1001 Celtic languages and literature
Publisher: Palgrave MacMillan
ISBN: 9781137528964
Last Modified: 04 Sep 2017 10:41
URI: http://orca.cf.ac.uk/id/eprint/88379

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