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A sensemaking perspective on network pictures

Colville, Ian and Pye, Annie 2010. A sensemaking perspective on network pictures. Industrial Marketing Management 39 (3) , pp. 372-380. 10.1016/j.indmarman.2009.03.012

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Abstract

This paper examines the concept of network pictures through the lens of the organizational sensemaking perspective. Essentially it develops the concept of network pictures by suggesting we think of them as exercises in sensemaking. It does so by providing an introduction to organizational sensemaking before establishing a degree of commensurability between network pictures and sensemaking. It suggests that what we may then see more clearly is that the concept of network pictures needlessly gets involved in reification when talking of ‘the’ network picture whereas a more dynamic approach leads to ideas of network picturing in which the complete discrediting or collapse of extant sensemaking and network pictures provides a research opportunity that could be jointly explored by both perspectives. The paper concludes that paradoxically ‘finding’ this new sense or new network picture appropriate to radically changed times is facilitated by a process that involves first ‘becoming lost’.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Uncontrolled Keywords: Sensemaking; Sensemaking;Network pictures;Storytelling; Requisite variety; Negative capability
Publisher: Elsevier
ISSN: 00198501
Last Modified: 04 Jun 2017 09:07
URI: http://orca.cf.ac.uk/id/eprint/90703

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