Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Exploring value as the foundation of value proposition design

Powell, Taman and Hughes, Mathew 2016. Exploring value as the foundation of value proposition design. Journal of Business Models 4 (1) , pp. 29-44.

Full text not available from this repository.


Purpose: Business models define the activity system that an organization employs to create and capture value. As such, business models are essentially the application of strategic management. The term busi- ness model, however, suffers from definitional ambiguity which makes the construction of effective busi- ness models problematic. We argue that this ambiguity is largely due to a lack of clarity around value. This paper seeks to provide clarity around value and in doing so aid in the development of effective business models. Design: Theoretical paper that deconstructs value into use value and exchange value and develops these concepts. Findings: We deconstruct value into use value and exchange value to explain the micro-conditions of val- ue creation and capture. In doing so, we also provide an explanation of how VRIN and non-VRIN resources can be traded for gain as well as opening up greater strategic options for managers in their development of business models. Originality / Value: Against the background of the study’s focus on BMI, its comparably broad literature basis, and its quantitative and qualitative analysis approach, which provides straightforward recommen- dations for future research, the study caters an original contribution to the field.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
ISSN: 0160-6999
Last Modified: 20 Jun 2019 11:18

Actions (repository staff only)

Edit Item Edit Item