Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Last Modified: | 02 Nov 2022 10:16 |
URI: | https://orca.cardiff.ac.uk/id/eprint/98031 |
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