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Managing and developing the literature review in grounded theory: methodological implications for macromarketing research

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Last Modified: 02 Nov 2022 10:16
URI: https://orca.cardiff.ac.uk/id/eprint/98031

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