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Managing and developing the literature review in grounded theory: methodological implications for macromarketing research

Samuel, Anthony and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Last Modified: 05 Jun 2017 05:51
URI: http://orca.cf.ac.uk/id/eprint/98031

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