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Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levis’s ‘Go Forth Braddock’ Campaign.’ Brands that do good

Samuel, Anthony, Taylor, Dan and White, Gareth 2016. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levis’s ‘Go Forth Braddock’ Campaign.’ Brands that do good. Presented at: Brands That Do Good' Academy of Marketing and The Journal of Brand Management, Bradford, UK, 27-30 April 2016.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 05 Jun 2017 05:51
URI: http://orca.cf.ac.uk/id/eprint/98033

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