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Case study 15: it’s more fun in Philippines: riding on the waves of social media

Bosangit, Carmela 2014. Case study 15: it’s more fun in Philippines: riding on the waves of social media. In: Mutum, Dilip S., Roy, Sanjit and Kipnis, Eva eds. Marketing Cases from Emerging Markets, Springer, pp. 149-157.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Springer
ISBN: 9783642368608
Last Modified: 04 Jun 2017 09:47
URI: http://orca.cf.ac.uk/id/eprint/99925

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