Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Policy acceptance of low-consumption governance approaches: the effect of social norms and hypocrisy

Thorman, Dan, Whitmarsh, Lorraine ORCID: https://orcid.org/0000-0002-9054-1040 and Demski, Christina ORCID: https://orcid.org/0000-0002-9215-452X 2020. Policy acceptance of low-consumption governance approaches: the effect of social norms and hypocrisy. Sustainability 12 (3) , 1247. 10.3390/su12031247

[thumbnail of Thorman. Policy acceptance.pub.pdf]
Preview
PDF - Published Version
Available under License Creative Commons Attribution.

Download (7MB) | Preview

Abstract

Tackling over-consumption of resources and associated emissions at the lifestyle level will be crucial to climate change mitigation. Understanding the public acceptability of policy aimed at behaviour change in this domain will help to focus strategy towards effective and targeted solutions. Across two studies (n = 259, 300) we consider how policy approaches at different levels of governance (individual, community, and national) might be influenced by the inducement of hypocrisy and the activation of social norms. We also examine the influence of these experimental manipulations upon behavioural intention to reduce consumption (e.g., repair not replace, avoiding luxuries). Dynamic social norm framing was unsuccessful in producing an effect on policy acceptance or intentions to reduce consumption. Information provision about the impact of individual consumption on global climate change increased support for radical policies at the national level (banning environmentally harmful consumption practices) and the community level (working fewer hours, sharing material products, collaborative food cultivation), yet the inducement of hypocrisy had no additional effect. This is in contrast to individual-level behavioural intentions, where the inducement of hypocrisy decreased intentions to engage in high-consumption behaviour. This paper concludes with implications for low-consumption governance.

Item Type: Article
Date Type: Published Online
Status: Published
Schools: Psychology
Publisher: MDPI
ISSN: 2071-1050
Date of First Compliant Deposit: 11 February 2020
Date of Acceptance: 6 February 2020
Last Modified: 05 Dec 2023 02:38
URI: https://orca.cardiff.ac.uk/id/eprint/129472

Citation Data

Cited 5 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item

Downloads

Downloads per month over past year

View more statistics