Essentials of marketing

Baines, Paul, Fill, Chris and Page, Kelly L. 2012. Essentials of marketing. Oxford: Oxford University Press.

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Abstract

Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	Oxford University Press
ISBN:	9780199646500
Related URLs:	Publisher
Last Modified:	21 Oct 2016 03:10
URI:	https://orca.cardiff.ac.uk/id/eprint/36055

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