ORCA
Online Research @ Cardiff

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Number of items: 5.

Tapp, A., Pressley, Ashley Mark, Collins, K. and Ellson, Tony John 2011. Theory development in social marketing: The advantages of an eclectic approach. Presented at: World Social Marketing Conference, Dublin, Ireland, 1st April 2011.

Pressley, Ashley Mark, Collins, K., Tapp, A. and Ellson, Tony John 2010. Boy racers and Bourdieu: Field capital theory and its implications for social marketers. Presented at: nternational Nonprofit and Social Marketing (INSM) conference, Brisbane, Australia, 1st July 2012.

Ellson, Tony John 2009. Assessing contribution of research in business to practice. Journal of Business Research 62 (11) , pp. 1160-1164. 10.1016/j.jbusres.2008.10.008

Ellson, Tony John 2008. Can we live without a dog? Consumption life cycles in dog-owner relationships. Journal of Business Research 61 (5) , pp. 565-573. 10.1016/j.jbusres.2007.07.011

Ellson, Tony John 2004. Culture and positioning as determinants of strategy: personality and the business organization. Basingstoke, UK: Palgrave Macmillan.

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