ORCA
Online Research @ CardiffÂ
Browse by All Cardiff Authors
![[up]](/style/images/multi_up.png)
Up a levelNumber of items: 5.
| Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505 |
|
Foxall, Gordon Robert  ORCID: https://orcid.org/0000-0002-3572-6456, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M.
2010.
Substitutability and independence: matching analyses of brands and products.
Journal of Organizational Behavior Management
30
(2)
, pp. 145-160.
10.1080/01608061003756414
|
|
|
|
Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and James, Victoria K.
2008.
Individual differences in price responsiveness within and across food brands.
Service Industries Journal
28
(6)
, pp. 733-753.
10.1080/02642060801988605
|
|
|
|
Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan
2008.
Consumer-based brand equity and brand performance.
Service Industries Journal
28
(4)
, pp. 445-461.
10.1080/02642060801917554
|
|
|
|
Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar
2008.
Consumer behaviour analysis and social marketing: the case of environmental conservation.
Jaya, Krishna S., ed.
Marketing for social change: perspectives and experience,
Hyderabad, India:
Icfai Press,
pp. 117-144.
|
|
|
Cardiff University Information Services