Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by All Cardiff Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 5.

Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505

Foxall, Gordon Robert, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30 (2) , pp. 145-160. 10.1080/01608061003756414

Oliveira-Castro, Jorge M., Foxall, Gordon Robert and James, Victoria K. 2008. Individual differences in price responsiveness within and across food brands. Service Industries Journal 28 (6) , pp. 733-753. 10.1080/02642060801988605

Oliveira-Castro, Jorge M., Foxall, Gordon Robert, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan 2008. Consumer-based brand equity and brand performance. Service Industries Journal 28 (4) , pp. 445-461. 10.1080/02642060801917554

Foxall, Gordon Robert, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, Krishna S. ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

This list was generated on Sun Aug 9 06:36:21 2020 BST.