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Paul, Justin, Strong, Carolyn and Pius, J. 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management
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Martin, Brett, Strong, Carolyn and O'Connor, Peter 2018. How psychologically entitled shoppers respond to service recovery apologies. European Journal of Marketing 52 (9/10) , pp. 2173-2190.

This list was generated on Tue Aug 4 06:21:15 2020 BST.