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Orazi, Davide C., Spry, Amanda, Theilacker, Max N. and Vredenburg, Jessica 2017. A multi-stakeholder IMC framework for networked brand identity. European Journal of Marketing 51 (3) , pp. 551-571. 10.1108/EJM-08-2015-0612
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Spry, Amanda, Pappu, Ravi and Cornwell, T. Bettina 2011. Celebrity endorsement, brand credibility and brand equity. European journal of marketing 45 (6) , pp. 882-909. 10.1108/03090561111119958

This list was generated on Tue Aug 4 06:27:06 2020 BST.