Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by All Cardiff Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 9.

Fagerstrom, A, Sigurdsson, V, Menon, V, Larsen, N-M and Foxall, G 2020. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics 41 (2) , pp. 216-225. 10.1002/mde.3076
Item availability restricted.
file

Fagerstrom, A, Bendheim, L M, Sigurdsson, V, Foxall, G and Pawar, S 2020. The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics 41 (2) , pp. 226-233. 10.1002/mde.3077
Item availability restricted.
file

Larsen, Nils Magne, Sigurdsson, Valdimar, Breivik, Jørgen, Fagerstrøm, Asle and Foxall, Gordon R. 2020. The marketing firm: retailer and consumer contingencies. Managerial and Decision Economics 41 (2) , pp. 203-215. 10.1002/mde.3053
file

Sigurdsson, Valdimar, Magne Larsen, Nils, Dogg Sigfusdottir, Arna, Fagerstrøm, Asle, Hussen Alemu, Mohammed, Folwarczny, Michal and Foxall, Gordon 2020. The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics 41 (2) , pp. 234-249. 10.1002/mde.3052
Item availability restricted.
file

Menon, Vishnu, Sigurdsson, Valdimar, Fagerstrom, Asle, Larsen, Nils Magne and Foxall, Gordon 2019. How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management 79 , 101678. 10.1016/j.jairtraman.2019.05.002
Item availability restricted.
file

Sigurdsson, Valdimar, Engilbertsson, Halldor and Foxall, Gordon Robert 2010. The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation. Journal of Organizational Behavior Management 30 (3) , pp. 222-233. 10.1080/01608061.2010.499028

Curry, Bruce, Foxall, Gordon Robert and Sigurdsson, Valdimar 2010. On the tautology of the matching law in consumer behavior analysis. Behavioural Processes 84 (1) , pp. 390-399. 10.1016/j.beproc.2010.02.009

Foxall, Gordon Robert, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, Krishna S. ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

Foxall, Gordon Robert, Oliveira-Castro, Jorge M., James, Victoria K., Yani-De-Soriano, Marie Mirella and Sigurdsson, Valdimar 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15 (1) , pp. 101-124.

This list was generated on Thu Aug 6 06:18:31 2020 BST.