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Rogers, Andrew
2018.
Exploring a Bayesian hierarchical structure within the behavioural perspective model.
PhD Thesis,
Cardiff University.
Item availability restricted. |
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Rogers, Andrew, Foxall, Gordon and Morgan, Peter 2017. Building consumer understanding by utilizing a Bayesian hierarchical structure within the behavioral perspective model. The Behavior Analyst 40 (2) , pp. 419-455. 10.1007/s40614-017-0120-y |
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Rogers, Andrew, Daunt, Kate L., Morgan, Peter and Beynon, Malcolm
2017.
Examining the existence of double jeopardy and negative double jeopardy within Twitter.
European Journal of Marketing
51
(7/8)
, pp. 1224-1247.
10.1108/EJM-03-2015-0126
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Rogers, Andrew, Morgan, Peter Huw and Foxall, Gordon Robert 2016. Triple jeopardy in behavioural perspective. In: Foxall, Gordon Robert ed. The Routledge Companion to Consumer Behavior Analysis, Routledge Companions in Business, Management and Accounting, Routledge, pp. 150-174. |
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