Browse by Current Cardiff authors

Herhausen, Dennis, Morgan, Robert, Brozovic, Danilo and Volberda, Henk 2020. Re-examining strategic flexibility: a meta-analysis of its antecedents, consequences and contingencies. British Journal of Management Item availability restricted.

Morgan, Robert E., Miocevic, Dario and Herhausen, Dennis 2019. Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments. Industrial Marketing Management 83 , pp. 1-7. 10.1016/j.indmarman.2019.08.007 Item availability restricted.

Appio, Francesco P, De Luca, Luigi, Morgan, Robert and Martini, Antonella 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification? Journal of Business Research 101 , pp. 255-267. 10.1016/j.jbusres.2019.04.020 Item availability restricted.

Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H.P., Morgan, Robert E. and Teerling, Marije 2018. The multilevel nature of customer experience research: An integrative review and research agenda. International Journal of Management Reviews 20 (2) , pp. 433-456. 10.1111/ijmr.12140

Miocevic, D and Morgan, Robert E. 2018. Operational capabilities and entrepreneurial opportunities in emerging market firms: explaining exporting SME growth. International Marketing Review 35 (2) 10.1108/IMR-12-2015-0270

Toon, Mark, Robson, Matthew and Morgan, Robert 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. -.

Herhausen, Dennis, De Luca, Luigi Mario, Miceli, Nino, Morgan, Robert E. and Schoegel, Marcus 2017. When does customer-oriented leadership pay off? an investigation of frontstage and backstage service teams. Journal of Service Research 20 (4) , pp. 409-425. 10.1177/1094670517714059

Powell, Taman, Kouropalatis, Yiannis, Morgan, Robert E. and Karhu, Paivi 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20 (3/4) , pp. 174-199. 10.1504/IJEIM.2016.077960

Toon, Mark, Morgan, Robert E., Lindgreen, Adam, Vanhamme, Joëlle and Hingley, Martin 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp. 74-81. 10.1016/j.indmarman.2015.07.014

Katsikea, Evangelia, Theodosiou, Marios and Morgan, Robert E. 2015. Why people quit: Explaining employee turnover intentions among export sales managers. International Business Review 24 (3) , pp. 367-379. 10.1016/j.ibusrev.2014.08.009

Chuang, Fu-Mei, Morgan, Robert E. and Robson, Matthew J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2) , pp. 175-182. 10.1111/jpim.12174

Toon, Mark, Morgan, Robert E. and Robson, Matthew J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014.

Hughes, Mathew, Morgan, Robert, Ireland, R. Duane and Hughes, Paul 2014. Social capital and learning advantages: a problem of absorptive capacity. Strategic Entrepreneurship Journal 8 (3) , pp. 214-233. 10.1002/sej.1162

Toon, Mark, Morgan, Robert E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013.

Chuang, Fu-Mei, Morgan, Robert E. and Robson, Matthew J. 2012. Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing 20 (3) , pp. 267-286. 10.1080/0965254X.2011.643914

Toon, Mark, Robson, Matthew J. and Morgan, Robert E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1) , pp. 186-196. 10.1016/j.indmarman.2011.11.016

Lindgreen, Adam, Hingley, Martin K., Grant, David B. and Morgan, Robert E. 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management 41 (1) , pp. 207-214. 10.1016/j.indmarman.2011.11.025

Kouropalatis, Yiannis, Hughes, Paul and Morgan, Robert E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46 (10) , pp. 1389-1417. 10.1108/03090561211248099

Volberda, Henk, Morgan, Robert E., Rainmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic management: competitive and globalisation: concepts only. Andover: Cengage Learning.

Morgan, Robert E., Thorpe, Eleri R. and McGuinness, Tony 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4) , pp. 341-362. 10.1080/09652540010003672

Hughes, Mathew, Morgan, Robert E., Ireland, R. Duane and Hughes, Paul 2011. Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms. International Journal of Entrepreneurship and Small Business 12 (3) , pp. 257-272. 10.1504/IJESB.2011.039006

Toon, Mark, Morgan, Robert E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011. Published in: Munteanu, Corneliu ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi, pp. 247-253.

Volberda, Henk W., Morgan, Robert E., Reinmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic Management: Competitiveness and Globalization (Concepts & Cases). Andover: Cengage Learning.

Morgan, Robert E. 2010. Marketing strategy implementation. In: Sheth, Jagdish and Malhotra, Naresh eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166.

Hughes, Paul, Hughes, Matthew and Morgan, Robert E. 2010. Why do product-market strategies fail? A sociostructural examination under conditions of adherence. Group & Organization Management 35 (5) , pp. 606-635. 10.1177/1059601110383408

Hughes, P, Morgan, Robert, Hughes, M., Kouropalatis, Yiannis, Powell, Taman Harley and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.

Hodgkinson, Ian, Hughes, Mathew, Hughes, Paul and Morgan, Robert E. 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010, Copenhagen, Denmark, 1-4 June 2010.

Toon, Mark, Robson, Matthew and Morgan, Robert 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32.

Rosier, Eleri Rhian, Morgan, Robert E. and Cadogan, John 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3) , pp. 450-459. 10.1016/j.indmarman.2008.10.002

Hughes, Mathew, Martin, Silvia L., Morgan, Robert E. and Robson, Matthew John 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing 18 (4) , pp. 1-21. 10.1509/jimk.18.4.1

Vorhies, Douglas W., Morgan, Robert E. and Autry, Chad W. 2009. Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal 30 (12) , pp. 1310-1334. 10.1002/smj.798

Lozano, S., Morgan, Robert E. and Robson, M. 2009. International new ventures: A conceptual review of new internationalization patterns. Presented at: 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, USA, 7-10 August 2009.

Chuang, F., Morgan, Robert E. and Robson, Matthew 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.

Uslay, Can, Morgan, Robert E. and Sheth, Jagdish N. 2009. Peter Drucker on marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 37 (1) , pp. 47-60. 10.1007/s11747-008-0099-8

Lambe, C. Jay, Morgan, Robert E., Sheng, Shibin and Kutwaroo, Gopal 2009. Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing 16 (3) , pp. 242-275. 10.1080/10517120802484593

Herrmann, Andreas, Heitmann, Mark, Morgan, Robert E., Henneberg, Stephan C. and Landwehr, Jan 2009. Consumer decision making and variety of offerings: the effect of attribute alignability. Psychology and Marketing 26 (4) , pp. 333-358. 10.1002/mar.20276

Morgan, Robert E. and Kouropalatis, Yiannis 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, Kirsty and White, Chris eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009, Vol. 20. American Marketing Association (AMA),

Morgan, Robert E. and Berthon, Pierre 2008. Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies 45 (8) , pp. 1329-1353. 10.1111/j.1467-6486.2008.00778.x

Morgan, Robert E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Yiannis 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.

Hughes, Mathew, Morgan, Robert E., Ireland, Duane and Hughes, Paul 2008. The interactive effect of social capital and embeddedness on learning from network relationships. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.

Toon, Mark, Robson, M., Morgan, Robert E. and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.

Chuang, F., Robson, Matthew, Morgan, Robert E. and Toon, Mark 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.

Toon, Mark, Robson, Matthew, Morgan, Robert E. and Chuang, Fu-Mei 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32.

Hughes, Paul and Morgan, Robert E. 2008. Fitting strategic resources with product-market strategy: Performance implications. Journal of Business Research 61 (4) , pp. 323-331. 10.1016/j.jbusres.2007.06.023

Morgan, Robert E. and Page, Kelly L. 2008. Managing business transformation to deliver strategic agility. Strategic Change 17 (5-6) , pp. 155-168. 10.1002/jsc.823

Hughes, Paul, Morgan, Robert E. and Kouropalatis, Yiannis 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42 (11/12) , pp. 1372-1395. 10.1108/03090560810903718

Morgan, Robert E. and Katsikeas, Constantine S. 2008. Export stimuli: export intention compared with export activity. In: Paliwoda, Stanley J. and Ryans, John K. eds. International marketing: modern and classic papers, Vol. 1. The International library of critical writings on business and management series, Edward Elgar Publishing Ltd,

Hughes, Mathew, Hughes, Paul and Morgan, Robert E. 2007. Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance. British Journal of Management 18 (4) , pp. 359-375. 10.1111/j.1467-8551.2007.00519.x

Zarkos, Stefanos, Morgan, Robert E. and Kouropalatis, Yiannis 2007. Real options and real strategies. Strategic Change 16 (7) , pp. 315-325. 10.1002/jsc.802

Kouropalatis, Yiannis and Morgan, Robert E 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.

Hughes, Mathew and Morgan, Robert E. 2007. Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management 36 (5) , pp. 651-661. 10.1016/j.indmarman.2006.04.003

Hughes, Matthew, Morgan, Robert E, Ireland, Duane and Hughes, Paul 2007. Networking behaviours, social capital and organisational learning in high-growth entrepreneurial firms. Presented at: Academy of Marketing Science XIII World Marketing Congress: Marketing Theory and Practice in an Inter-functional World, Verona, Italy, 11-14 Jul 2007.

Katsikea, E., Theodosiou, M. and Morgan, Robert E 2007. Managerial, organizational, and external drivers of sales effectiveness in export market ventures. Journal of the Academy of Marketing Science 35 (2) , pp. 270-293. 10.1007/s11747-007-0041-5

Hughes, Paul and Morgan, Robert E. 2007. A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms. Industrial Marketing Management 36 (4) , pp. 503-517. 10.1016/j.indmarman.2006.01.003

Rosier, Eleri Rhian and Morgan, Robert E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2) , pp. 223-236. 10.1080/09652540701320985

Hughes, Mathew, Ireland, R. Duane and Morgan, Robert E. 2007. Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success. Long Range Planning 40 (2) , pp. 154-177. 10.1016/j.lrp.2007.03.008

Toon, Mark, Robson, Matthew, Morgan, Robert E. and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

Rosier, Eleri Rhian and Morgan, Robert E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6) , pp. 659-677. 10.1108/03090560710737679

Hughes, Paul, Morgan, Robert E., Kouropalatis, Yiannis and Hughes, Mathew 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, pp. 337-338.

Morgan, Robert E., Lambe, C. Jay, Kutwaroo, Gopal and Hughes, Paul 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen A. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, p. 200.

Toon, Mark, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.

Hughes, Mathew, Hughes, Paul and Morgan, Robert E 2006. Time-based competitive performance and entrepreneurial orientation. Presented at: Strategy And Governance in a World of Institutional Change -Strategic Management Society 26th Annual International Conference, Vienna, Austria, 29 October - 1 November 2006.

Cadogan, John W., Cui, Charles C., Morgan, Robert E. and Story, Vicky M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management 35 (5) , pp. 634-647. 10.1016/j.indmarman.2005.06.014

Rosier, Eleri Rhian, Morgan, Robert E., Barton, L. and Kouropalatis, Yiannis 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.

Katsikea, E., Papavassiliou, N., Theodosiou, M. and Morgan, Robert E. 2005. Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities. Journal of International Marketing 13 (2) , pp. 57-92. 10.1509/jimk.13.2.57.64856

Morgan, Robert E and Chimhanzi, J 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6) , pp. 787-796. 10.1016/j.jbusres.2003.11.003

Hughes, H., Morgan, Robert E, Hughes, Paul and Ireland, R. D. 2005. The influence of organizational characteristics and entrepreneurial intensity on incremental and radical innovation. Presented at: 12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005.

Rosier, Eleri Rhian, Morgan, Robert E and Barton, Lisa 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.

Hughes, Paul, Morgan, Robert E and Hughes, Matthew 2005. Resources, strategy type and business performance: an assessment of strategic fit. Presented at: 34th EMAC conference, Milan, Italy, 24 - 27 May 2005.

McGuinness, Tony and Morgan, Robert E. 2005. The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing 39 (11/12) , pp. 1306-1326. 10.1108/03090560510623271

Katsikea, Evangelia S., Papavassiliou, Nikolaos, Theodosiou, Marios and Morgan, Robert E. 2005. Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities. Journal of International Marketing 13 (2) , pp. 57-92. 10.1509/jimk.13.2.57.64856

Thorpe, Eleri Rhian, Morgan, Robert E, Barton, Lisa and Kouropalatis, Yiannis 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.

Thorpe, Eleri, Morgan, Robert E and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.

Morgan, Robert E. and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004.

Morgan, Robert E. 2004. Agile Business Relationships and Technology. Journal of General Management 29 (4) , pp. 77-92.

Morgan, Robert E. 2004. Business agility and internal marketing. European Business Review 16 (5) , pp. 464-472. 10.1108/09555340410699811

Morgan, Robert E. 2004. Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights. Journal of Marketing Management 20 (1-2) , pp. 67-103. 10.1362/026725704773041131

Morgan, Robert E. 2004. Teleworking: an assessment of the benefits and challenges. European Business Review 16 (4) , pp. 344-357. 10.1108/09555340410699613

Morgan, Robert E. and Turnell, Christopher R. 2003. Market-based Organizational Learning and Market Performance Gains. British Journal of Management 14 (3) , pp. 255-274. 10.1111/1467-8551.00378

Katsikea, Evangelia and Morgan, Robert E. 2003. Exploring export sales management practices in small- and medium-sized firms. Industrial Marketing Management 32 (6) , pp. 467-480. 10.1016/S0019-8501(02)00249-3

McGuinnes, Tony and Morgan, Robert E. 2003. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Academy of Marketing Science Conference, Washington, DC, USA, 28-31 May 2003.

Morgan, Robert, Magin, S. D., Huber, Frank and Herrmann, Andreas 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003.

Morgan, Robert E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1

Berthon, Pierre, Morgan, Robert E and Krepapa, Areti 2003. The effects of market orientation and organisational learning on innovation and business performance. Presented at: AMA (Winter) Educators' Conference, Orlando, FL, USA, 14-17 Feb 2003.

Morgan, Robert E. 2003. Information technology: second-class citizen or strategy partner. Journal of Business Strategy 24 (6) , pp. 38-45. 10.1108/02756660310698849

Rudd, John M. and Morgan, Robert E. 2003. Editorial - Marketing Strategy: a history of the next decade [Editorial]. Journal of Strategic Marketing 11 (3) , pp. 161-164. 10.1080/0965254032000133430

Morgan, Robert E. 2003. Outsourcing: towards the 'shamrock organization'. Journal of General Management 29 (2) , pp. 35-52.

Morgan, Robert E., Strong, Carolyn A. and McGuinness, Tony 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10) , pp. 1409-1439. 10.1108/03090560310487176

Oxtoby, Barrie, McGuiness, Tony and Morgan, Robert E. 2002. Developing Organisational Change Capability. European Management Journal 20 (3) , pp. 310-320. 10.1016/S0263-2373(02)00047-6

Deng, Shumin, Morgan, Robert E and Katsikeas, Constantine 2002. Barriers to export performance of small and medium-sized exporters: Empirical evidence in a Canadian context. Presented at: Multicultural Marketing Conference of the Academy of Marketing Science, Valencia, Spain, 26-29 June 2002.

McGuinnes, Tony, Morgan, Robert E and Oxtoby, Barrie 2002. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Organisational Knowledge, Learning and Capabilities Conference, Athens, Greece, 5-6 April 2002.

Morgan, Robert E. and Hunt, Shelby D. 2002. Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing 36 (4) , pp. 450-478. 10.1108/03090560210417264

Chimhanzi, Jaqueline and Morgan, Robert E 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. American Marketing Association, pp. 66-67.

McNaughton, Rod B, Osborne, Phil, Morgan, Robert E and Kutwaroo, Gopal 2001. Market orientation and firm value. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.

Rosier, Eleri Rhian and Morgan, Robert E 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.

Oxtoby, Barrie, Morgan, Robert E., McGuinness, Tony and Jones, Martyn 2001. Total quality leadership: Employing organisational learning as a conduit. International Journal of Management 18 (2) , pp. 245-251.

Morgan, Robert E. and Ambler, T. 2001. Strategic orientation and export development: A resource-based perspective. Presented at: 30th European Marketing Academy Conference:Rethinking European Marketing, Bergen, Norway, 8-11 May 2001.

Morgan, Robert E and Walters, Peter 2001. Global marketing research: Emerging themes and future directions. Presented at: AMA (Winter) Educators' Conference, Scottsdale, AZ, USA, Feb 16-19 2001.

Rosier, Eleri Rhian and Morgan, Robert E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, Hong ed. Foreign Direct Investment and Strategic Alliances in Europe, International Business Press, pp. 27-48.

Morgan, Robert E. and Rosier, Eleri Rhian 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1) , pp. 27-48. 10.1300/J037v10n01_03

Huber, Frank, Herrmann, Andreas and Morgan, Robert E. 2001. Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing 18 (1) , pp. 41-53. 10.1108/07363760110365796

McNaughton, Rod B., Osborne, Phil, Morgan, Robert E. and Kutwaroo, Gopal 2001. Market Orientation and Firm Value. Journal of Marketing Management 17 (5-6) , pp. 521-542. 10.1362/026725701323366917

Katsikea, Evangelia and Morgan, Robert E. 2001. Export sales management and export development: Export sales control, organisation design, managerial characteristics and behavioural attributes. Presented at: Third Biennial Academy of Marketing/American Marketing Association Conference, Cardiff, UK, 1 July 2001.