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Herhausen, Dennis, Miočević, Dario, Morgan, Robert and Kleijnen, Mirella H. P. 2020. The digital marketing capabilities gap: empirical evidence, managerial shortcomings, and future research streams. Industrial Marketing Management 90 , pp. 276-290. 10.1016/j.indmarman.2020.07.022 |
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Hughes, Paul, Hodgkinson, Ian R., Morgan, Robert E., Hughes, Mathew and Hughes, Chih-Hsien Lois
2020.
Product-market planning capability and profitability.
Industrial Marketing Management
90
10.1016/j.indmarman.2020.08.007
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Hughes, Mathew, Hughes, Paul, Morgan, Robert E., Hodgkinson, Ian R. and Lee, Younggeun
2020.
Strategic entrepreneurship behaviours and the innovation ambidexterity of young technology-based firms in incubators.
International Small Business Journal
10.1177/0266242620943776
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Hughes, Paul, Morgan, Robert E., Hodgkinson, Ian R., Kouropalatis, Yiannis and Lindgreen, Adam
2020.
A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis.
Industrial Marketing Management
88
, pp. 485-499.
10.1016/j.indmarman.2020.05.020
Item availability restricted. |
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Herhausen, Dennis, Morgan, Robert E., Brozovic, Danilo and Volberda, Henk W. 2020. Re-examining strategic flexibility: a meta-analysis of its antecedents, consequences and contingencies. British Journal of Management 10.1111/1467-8551.12413 |
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Morgan, Robert E., Miocevic, Dario and Herhausen, Dennis
2019.
Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments.
Industrial Marketing Management
83
, pp. 1-7.
10.1016/j.indmarman.2019.08.007
Item availability restricted. |
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Appio, Francesco P, De Luca, Luigi M., Morgan, Robert and Martini, Antonella
2019.
Patent portfolio diversity and firm profitability: a question of specialization or diversification?
Journal of Business Research
101
, pp. 255-267.
10.1016/j.jbusres.2019.04.020
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Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H.P., Morgan, Robert E. and Teerling, Marije
2018.
The multilevel nature of customer experience research: an integrative review and research agenda.
International Journal of Management Reviews
20
(2)
, pp. 433-456.
10.1111/ijmr.12140
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Miocevic, D and Morgan, Robert E. 2018. Operational capabilities and entrepreneurial opportunities in emerging market firms: explaining exporting SME growth. International Marketing Review 35 (2) 10.1108/IMR-12-2015-0270 |
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Toon, Mark, Robson, Matthew and Morgan, Robert 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. -. |
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Herhausen, Dennis, De Luca, Luigi M., Miceli, Gaetano, Morgan, Robert E. and Schoegel, Marcus
2017.
When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams.
Journal of Service Research
20
(4)
, pp. 409-425.
10.1177/1094670517714059
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Powell, Taman, Kouropalatis, Yiannis, Morgan, Robert E. and Karhu, Paivi 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20 (3/4) , pp. 174-199. 10.1504/IJEIM.2016.077960 |
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Toon, Mark, Morgan, Robert E., Lindgreen, Adam, Vanhamme, Joëlle and Hingley, Martin 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp. 74-81. 10.1016/j.indmarman.2015.07.014 |
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Katsikea, Evangelia, Theodosiou, Marios and Morgan, Robert E. 2015. Why people quit: explaining employee turnover intentions among export sales managers. International Business Review 24 (3) , pp. 367-379. 10.1016/j.ibusrev.2014.08.009 |
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Chuang, Fu-Mei, Morgan, Robert E. and Robson, Matthew J. 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2) , pp. 175-182. 10.1111/jpim.12174 |
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Hughes, Mathew, Morgan, Robert E., Ireland, R. Duane and Hughes, Paul 2014. Social capital and learning advantages: a problem of absorptive capacity. Strategic Entrepreneurship Journal 8 (3) , pp. 214-233. 10.1002/sej.1162 |
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Toon, Mark, Morgan, Robert E. and Robson, Matthew J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014. |
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Toon, Mark, Morgan, Robert E. and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013. |
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Chuang, Fu-Mei, Morgan, Robert E. and Robson, Matthew J. 2012. Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing 20 (3) , pp. 267-286. 10.1080/0965254X.2011.643914 |
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Toon, Mark, Robson, Matthew J. and Morgan, Robert E. 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1) , pp. 186-196. 10.1016/j.indmarman.2011.11.016 |
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Lindgreen, Adam, Hingley, Martin K., Grant, David B. and Morgan, Robert E. 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management 41 (1) , pp. 207-214. 10.1016/j.indmarman.2011.11.025 |
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Kouropalatis, Yiannis, Hughes, Paul and Morgan, Robert E. 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46 (10) , pp. 1389-1417. 10.1108/03090561211248099 |
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Volberda, Henk, Morgan, Robert E., Rainmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic management: competitive and globalisation: concepts only. Andover: Cengage Learning. |
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Morgan, Robert E., Thorpe, Eleri R. and McGuinness, Tony 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4) , pp. 341-362. 10.1080/09652540010003672 |
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Hughes, Mathew, Morgan, Robert E., Ireland, R. Duane and Hughes, Paul 2011. Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms. International Journal of Entrepreneurship and Small Business 12 (3) , pp. 257-272. 10.1504/IJESB.2011.039006 |
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Toon, Mark, Morgan, Robert E. and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011. Published in: Munteanu, Corneliu ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi, pp. 247-253. |
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Volberda, Henk W., Morgan, Robert E., Reinmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic Management: Competitiveness and Globalization (Concepts & Cases). Andover: Cengage Learning. |
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Morgan, Robert E. 2010. Marketing strategy implementation. In: Sheth, Jagdish and Malhotra, Naresh eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166. |
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Hughes, Paul, Hughes, Matthew and Morgan, Robert E. 2010. Why do product-market strategies fail? A sociostructural examination under conditions of adherence. Group & Organization Management 35 (5) , pp. 606-635. 10.1177/1059601110383408 |
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Hughes, P, Morgan, Robert, Hughes, M., Kouropalatis, Yiannis, Powell, Taman Harley and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010. |
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Hodgkinson, Ian, Hughes, Mathew, Hughes, Paul and Morgan, Robert E. 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010, Copenhagen, Denmark, 1-4 June 2010. |
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Toon, Mark, Robson, Matthew and Morgan, Robert 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32. |
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Rosier, Eleri Rhian, Morgan, Robert E. and Cadogan, John 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3) , pp. 450-459. 10.1016/j.indmarman.2008.10.002 |
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Hughes, Mathew, Martin, Silvia L., Morgan, Robert E. and Robson, Matthew John 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing 18 (4) , pp. 1-21. 10.1509/jimk.18.4.1 |
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Vorhies, Douglas W., Morgan, Robert E. and Autry, Chad W. 2009. Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal 30 (12) , pp. 1310-1334. 10.1002/smj.798 |
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Lozano, S., Morgan, Robert E. and Robson, M. 2009. International new ventures: A conceptual review of new internationalization patterns. Presented at: 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, USA, 7-10 August 2009. |
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Chuang, F., Morgan, Robert E. and Robson, Matthew 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009. |
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Uslay, Can, Morgan, Robert E. and Sheth, Jagdish N. 2009. Peter Drucker on marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 37 (1) , pp. 47-60. 10.1007/s11747-008-0099-8 |
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Lambe, C. Jay, Morgan, Robert E., Sheng, Shibin and Kutwaroo, Gopal 2009. Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing 16 (3) , pp. 242-275. 10.1080/10517120802484593 |
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Herrmann, Andreas, Heitmann, Mark, Morgan, Robert E., Henneberg, Stephan C. and Landwehr, Jan 2009. Consumer decision making and variety of offerings: the effect of attribute alignability. Psychology and Marketing 26 (4) , pp. 333-358. 10.1002/mar.20276 |
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Morgan, Robert E. and Kouropalatis, Yiannis 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. In: Reynolds, Kirsty and White, Chris eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009, Vol. 20. American Marketing Association (AMA), |
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Morgan, Robert E. and Berthon, Pierre 2008. Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies 45 (8) , pp. 1329-1353. 10.1111/j.1467-6486.2008.00778.x |
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Morgan, Robert E., Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Yiannis 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008. |
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Hughes, Mathew, Morgan, Robert E., Ireland, Duane and Hughes, Paul 2008. The interactive effect of social capital and embeddedness on learning from network relationships. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008. |
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Toon, Mark, Robson, M., Morgan, Robert E. and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008. |
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Chuang, F., Robson, Matthew, Morgan, Robert E. and Toon, Mark 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008. |
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Toon, Mark, Robson, Matthew, Morgan, Robert E. and Chuang, Fu-Mei 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32. |
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Hughes, Paul and Morgan, Robert E. 2008. Fitting strategic resources with product-market strategy: Performance implications. Journal of Business Research 61 (4) , pp. 323-331. 10.1016/j.jbusres.2007.06.023 |
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Morgan, Robert E. and Page, Kelly L. 2008. Managing business transformation to deliver strategic agility. Strategic Change 17 (5-6) , pp. 155-168. 10.1002/jsc.823 |
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Hughes, Paul, Morgan, Robert E. and Kouropalatis, Yiannis 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42 (11/12) , pp. 1372-1395. 10.1108/03090560810903718 |
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Morgan, Robert E. and Katsikeas, Constantine S. 2008. Export stimuli: export intention compared with export activity. In: Paliwoda, Stanley J. and Ryans, John K. eds. International marketing: modern and classic papers, Vol. 1. The International library of critical writings on business and management series, Edward Elgar Publishing Ltd, |
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Hughes, Mathew, Hughes, Paul and Morgan, Robert E. 2007. Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance. British Journal of Management 18 (4) , pp. 359-375. 10.1111/j.1467-8551.2007.00519.x |
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Zarkos, Stefanos, Morgan, Robert E. and Kouropalatis, Yiannis 2007. Real options and real strategies. Strategic Change 16 (7) , pp. 315-325. 10.1002/jsc.802 |
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Kouropalatis, Yiannis and Morgan, Robert E 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007. |
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Hughes, Mathew and Morgan, Robert E. 2007. Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management 36 (5) , pp. 651-661. 10.1016/j.indmarman.2006.04.003 |
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Hughes, Matthew, Morgan, Robert E, Ireland, Duane and Hughes, Paul 2007. Networking behaviours, social capital and organisational learning in high-growth entrepreneurial firms. Presented at: Academy of Marketing Science XIII World Marketing Congress: Marketing Theory and Practice in an Inter-functional World, Verona, Italy, 11-14 Jul 2007. |
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Katsikea, E., Theodosiou, M. and Morgan, Robert E 2007. Managerial, organizational, and external drivers of sales effectiveness in export market ventures. Journal of the Academy of Marketing Science 35 (2) , pp. 270-293. 10.1007/s11747-007-0041-5 |
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Hughes, Paul and Morgan, Robert E. 2007. A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms. Industrial Marketing Management 36 (4) , pp. 503-517. 10.1016/j.indmarman.2006.01.003 |
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Rosier, Eleri Rhian and Morgan, Robert E. 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2) , pp. 223-236. 10.1080/09652540701320985 |
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Hughes, Mathew, Ireland, R. Duane and Morgan, Robert E. 2007. Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success. Long Range Planning 40 (2) , pp. 154-177. 10.1016/j.lrp.2007.03.008 |
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Toon, Mark, Robson, Matthew, Morgan, Robert E. and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32. |
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Rosier, Eleri Rhian and Morgan, Robert E. 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6) , pp. 659-677. 10.1108/03090560710737679 |
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Hughes, Paul, Morgan, Robert E., Kouropalatis, Yiannis and Hughes, Mathew 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, pp. 337-338. |
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Morgan, Robert E., Lambe, C. Jay, Kutwaroo, Gopal and Hughes, Paul 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen A. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, p. 200. |
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Toon, Mark, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. |
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Hughes, Mathew, Hughes, Paul and Morgan, Robert E 2006. Time-based competitive performance and entrepreneurial orientation. Presented at: Strategy And Governance in a World of Institutional Change -Strategic Management Society 26th Annual International Conference, Vienna, Austria, 29 October - 1 November 2006. |
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Cadogan, John W., Cui, Charles C., Morgan, Robert E. and Story, Vicky M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management 35 (5) , pp. 634-647. 10.1016/j.indmarman.2005.06.014 |
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Rosier, Eleri Rhian, Morgan, Robert E., Barton, L. and Kouropalatis, Yiannis 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006. |
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Katsikea, E., Papavassiliou, N., Theodosiou, M. and Morgan, Robert E. 2005. Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities. Journal of International Marketing 13 (2) , pp. 57-92. 10.1509/jimk.13.2.57.64856 |
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Morgan, Robert E and Chimhanzi, J 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6) , pp. 787-796. 10.1016/j.jbusres.2003.11.003 |
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Hughes, H., Morgan, Robert E, Hughes, Paul and Ireland, R. D. 2005. The influence of organizational characteristics and entrepreneurial intensity on incremental and radical innovation. Presented at: 12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005. |
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Rosier, Eleri Rhian, Morgan, Robert E and Barton, Lisa 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005. |
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Hughes, Paul, Morgan, Robert E and Hughes, Matthew 2005. Resources, strategy type and business performance: an assessment of strategic fit. Presented at: 34th EMAC conference, Milan, Italy, 24 - 27 May 2005. |
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McGuinness, Tony and Morgan, Robert E. 2005. The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing 39 (11/12) , pp. 1306-1326. 10.1108/03090560510623271 |
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Katsikea, Evangelia S., Papavassiliou, Nikolaos, Theodosiou, Marios and Morgan, Robert E. 2005. Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities. Journal of International Marketing 13 (2) , pp. 57-92. 10.1509/jimk.13.2.57.64856 |
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Thorpe, Eleri Rhian, Morgan, Robert E, Barton, Lisa and Kouropalatis, Yiannis 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004. |
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Thorpe, Eleri, Morgan, Robert E and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004. |
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Morgan, Robert E. and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004. |
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Morgan, Robert E. 2004. Agile Business Relationships and Technology. Journal of General Management 29 (4) , pp. 77-92. |
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Morgan, Robert E. 2004. Business agility and internal marketing. European Business Review 16 (5) , pp. 464-472. 10.1108/09555340410699811 |
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Morgan, Robert E. 2004. Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights. Journal of Marketing Management 20 (1-2) , pp. 67-103. 10.1362/026725704773041131 |
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Morgan, Robert E. 2004. Teleworking: an assessment of the benefits and challenges. European Business Review 16 (4) , pp. 344-357. 10.1108/09555340410699613 |
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Morgan, Robert E. and Turnell, Christopher R. 2003. Market-based Organizational Learning and Market Performance Gains. British Journal of Management 14 (3) , pp. 255-274. 10.1111/1467-8551.00378 |
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Katsikea, Evangelia and Morgan, Robert E. 2003. Exploring export sales management practices in small- and medium-sized firms. Industrial Marketing Management 32 (6) , pp. 467-480. 10.1016/S0019-8501(02)00249-3 |
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McGuinnes, Tony and Morgan, Robert E. 2003. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Academy of Marketing Science Conference, Washington, DC, USA, 28-31 May 2003. |
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Morgan, Robert, Magin, S. D., Huber, Frank and Herrmann, Andreas 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003. |
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Morgan, Robert E. and Strong, C. A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1 |
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Berthon, Pierre, Morgan, Robert E and Krepapa, Areti 2003. The effects of market orientation and organisational learning on innovation and business performance. Presented at: AMA (Winter) Educators' Conference, Orlando, FL, USA, 14-17 Feb 2003. |
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Morgan, Robert E. 2003. Information technology: second-class citizen or strategy partner. Journal of Business Strategy 24 (6) , pp. 38-45. 10.1108/02756660310698849 |
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Rudd, John M. and Morgan, Robert E. 2003. Editorial - Marketing Strategy: a history of the next decade [Editorial]. Journal of Strategic Marketing 11 (3) , pp. 161-164. 10.1080/0965254032000133430 |
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Morgan, Robert E. 2003. Outsourcing: towards the 'shamrock organization'. Journal of General Management 29 (2) , pp. 35-52. |
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Morgan, Robert E., Strong, Carolyn A. and McGuinness, Tony 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10) , pp. 1409-1439. 10.1108/03090560310487176 |
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Oxtoby, Barrie, McGuiness, Tony and Morgan, Robert E. 2002. Developing Organisational Change Capability. European Management Journal 20 (3) , pp. 310-320. 10.1016/S0263-2373(02)00047-6 |
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Deng, Shumin, Morgan, Robert E and Katsikeas, Constantine 2002. Barriers to export performance of small and medium-sized exporters: Empirical evidence in a Canadian context. Presented at: Multicultural Marketing Conference of the Academy of Marketing Science, Valencia, Spain, 26-29 June 2002. |
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McGuinnes, Tony, Morgan, Robert E and Oxtoby, Barrie 2002. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Organisational Knowledge, Learning and Capabilities Conference, Athens, Greece, 5-6 April 2002. |
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Morgan, Robert E. and Hunt, Shelby D. 2002. Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing 36 (4) , pp. 450-478. 10.1108/03090560210417264 |
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Chimhanzi, Jaqueline and Morgan, Robert E 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. American Marketing Association, pp. 66-67. |
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McNaughton, Rod B, Osborne, Phil, Morgan, Robert E and Kutwaroo, Gopal 2001. Market orientation and firm value. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001. |
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Rosier, Eleri Rhian and Morgan, Robert E 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001. |
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Oxtoby, Barrie, Morgan, Robert E., McGuinness, Tony and Jones, Martyn 2001. Total quality leadership: Employing organisational learning as a conduit. International Journal of Management 18 (2) , pp. 245-251. |
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Morgan, Robert E. and Ambler, T. 2001. Strategic orientation and export development: A resource-based perspective. Presented at: 30th European Marketing Academy Conference:Rethinking European Marketing, Bergen, Norway, 8-11 May 2001. |
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Morgan, Robert E and Walters, Peter 2001. Global marketing research: Emerging themes and future directions. Presented at: AMA (Winter) Educators' Conference, Scottsdale, AZ, USA, Feb 16-19 2001. |
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Rosier, Eleri Rhian and Morgan, Robert E. 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. In: Liu, Hong ed. Foreign Direct Investment and Strategic Alliances in Europe, International Business Press, pp. 27-48. |
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Morgan, Robert E. and Rosier, Eleri Rhian 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1) , pp. 27-48. 10.1300/J037v10n01_03 |
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Huber, Frank, Herrmann, Andreas and Morgan, Robert E. 2001. Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing 18 (1) , pp. 41-53. 10.1108/07363760110365796 |
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McNaughton, Rod B., Osborne, Phil, Morgan, Robert E. and Kutwaroo, Gopal 2001. Market Orientation and Firm Value. Journal of Marketing Management 17 (5-6) , pp. 521-542. 10.1362/026725701323366917 |
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Katsikea, Evangelia and Morgan, Robert E. 2001. Export sales management and export development: Export sales control, organisation design, managerial characteristics and behavioural attributes. Presented at: Third Biennial Academy of Marketing/American Marketing Association Conference, Cardiff, UK, 1 July 2001. |
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