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Number of items: 23.

Mardon, Rebecca, Cocker, Hayley and Daunt, Kate 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019. -.

Mardon, Rebecca, Denegri-Knott, Janice and Molesworth, Mike 2019. Possessing digital objects: Affordances and agency in Possession. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019.

Mardon, Rebecca and Belk, Russell 2018. Materialising digital collecting: An extended view of digital materiality. Marketing Theory 18 (4) , pp. 543-570. 10.1177/1470593118767725

Mardon, Rebecca, Molesworth, Mike and Grigore, Georgiana 2018. YouTube beauty gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research 92 , pp. 443-454. 10.1016/j.jbusres.2018.04.017

Mardon, Rebecca, Cocker, Hayley and Daunt, Kate 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference, Stirling, Scotland, 2-5 July 2018.

Lindgreen, Adam, Vanhamme, Joëlle, Maon, François and Mardon, Rebecca, eds. 2018. Communicating corporate social responsibility in the digital era. Abingdon and New York: Routledge.

Watkins, Rebecca, Molesworth, Mike and Grigore, Georgiana 2017. Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

Watkins, Rebecca, Denegri-Knott, Janice and Molesworth, Mike 2017. A relational ontology of objects & possession. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

Watkins, Rebecca, Denegri-Knott, Janice and Molesworth, Mike 2016. The relationship between ownership and possession: Observations from the context of digital virtual goods. Journal of Marketing Management 32 (1-2) , pp. 44-70. 10.1080/0267257X.2015.1089308

Watkins, Rebecca 2016. Actor-network theory, consumer-object relations and method assemblage: methodological reflections from a study of digital possessions. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.

Watkins, Rebecca and Belk, Russell 2016. Collections and collecting in a digital age. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.

Molesworth, Mike and Watkins, Rebecca 2016. Adult videogame consumption as individualised, episodic progress. Journal of Consumer Culture 16 (2) , pp. 510-530. 10.1177/1469540514528195

Molesworth, Mike, Watkins, Rebecca D. and Denegri-Knott, Janice 2016. Possession work on hosted digital consumption objects as consumer ensnarement. Journal of the Association for Consumer Research 1 (2) , pp. 246-261. 10.1086/685474

Watkins, Rebecca 2016. Conceptualising the ontology of digital consumption objects. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015. Published in: Diehl, Kristin, Yoon, Carolyn and Duluth, M. N. eds. Advances in Consumer Research – North American Conference Proceedings. Association for Consumer Research, pp. 275-276.
Item availability restricted.

Grigore, Georgiana, Molesworth, Mike and Watkins, Rebecca 2016. New corporate responsibilities in the digital economy. Corporate Social Responsibility in the Post-Financial Crisis Era, Palgrave, pp. 41-62.

Watkins, Rebecca, Sellen, Abigail and Lindley, Sian E. 2015. Digital collections and digital collection practices. Presented at: SIGCHI Conference on Human Factors in Computing Systems, Seoul, Republic of Korea, 18 - 23 April, 2015. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM, pp. 3423-3432. 10.1145/2702123.2702380

Grigore, Georgiana, Molesworth, Mike and Watkins, Rebecca 2015. Conceptualising digital corporate social responsibility. Presented at: 4th International Conference on Social Responsibility, Ethics and Sustainable Business, Athens, 8-9 October 2015.

Watkins, Rebecca 2014. Fragmented ownership and the fencing in of digital virtual possessions. Presented at: Connected Life, Oxford, 12 June 2014.

Watkins, Rebecca and Molesworth, Mike 2013. The ongoing exploitation of consumers' possession work via the permanent deferral of DVG ownership. Presented at: 7th Workshop on Interpretive Consumer Research, Brussells, 11 - 12 April 2013.

Watkins, Rebecca and Molesworth, Mike 2013. The biographies of digital goods. Presented at: Consumer Culture Theory, Tucson, Az, 13-16 June 2013.

Watkins, Rebecca and Molesworth, Mike 2012. Attachment to digital virtual possessions in videogames. Presented at: Consumer Culture Theory Conference, Oxford, 16-19 August 2012.

Watkins, Rebecca and Molesworth, Mike 2012. Attachment to digital virtual possessions in videogames. In: Belk, Russell W., Scott, Linda and Askegaard, Søren eds. Research in Consumer Behaviour, Vol. 14. Bingley: Emerald Group Publishing, pp. 153-171.

Denegri-Knott, Janice, Watkins, Rebecca and Wood, Joseph 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, Mike and Denegri Knott, Janice eds. Digital Virtual Consumption, Routledge Studies in Innovation, Organization and Technology, vol. 23. Oxford: Routledge, pp. 76-91.

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