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Number of items: 12.

Iankovaa, Severina, Davies, Iain, Archer-Brown, Chris, Marder, Ben and Yau, Amy 2018. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management 10.1016/j.indmarman.2018.01.001

Marder, Ben, Marchant, Caroline, Archer-Brown, Chris, Yau, Amy and Colliander, Jonas 2018. Conspicuous political brand interactions on social network sites. European Journal of Marketing 52 (3/4) , pp. 702-724. 10.1108/EJM-01-2017-0059

Yau, Amy and Christidi, Sofia 2018. Shackles of care. European Journal of Marketing 52 (12) , pp. 2378-2404. 10.1108/EJM-11-2017-0838

Yau, Amy and Davies, Iain 2014. Consuming education: a longitudinal exploration of the Western market’s role in Chinese development. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.

Yau, Amy and Davies, Iain 2014. Finding home and stamping identity with people, products and places: a consumer culture theory exploration of the migrant consumers returning home. Presented at: Academy of Marketing Conference 2014, Bournemouth, UK, 7-10 July 2014.

Yau, Amy and Davies, Iain 2014. Exploring the role of modern Confucian values for promoting sustainable consumption in China. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.

Yau, Amy and Davies, Iain 2013. Consuming education: a longitudinal exploration of Chinese acculturating consumers. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.

Yau, Amy and Marder, Ben 2013. Consumer acculturation and the role of anxiety within the consumption of social networking sites. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.

Yau, Amy 2013. Erase and rewind: a consumer culture theory exploration of the consumer re-acculturation process. Presented at: 7th Workshop on Interpretive Consumer Research, Brussels, Belgium, 11-12 April 2013.

Yau, Amy and Davies, Iain 2012. The modern Confucian values influence on Chinese ethical consumption. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.

Yau, Amy and Davies, Iain 2012. The modern renegotiations of Confucian ethics and implications on ethical consumption in China. Presented at: Academy of Marketing Science Annual Conference, New Orleans, LA, USA, 15-20 May 2012.

Yau, Amy and Davies, Iain 2012. Negotiating boundary crossing identities: Consumer re-acculturation and transgression. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.

This list was generated on Fri Apr 19 04:50:34 2019 BST.