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The powerful placebo effect in cough: Relevance to treatment and clinical trials

Eccles, Ronald 2020. The powerful placebo effect in cough: Relevance to treatment and clinical trials. Lung 198 (1) , pp. 13-21. 10.1007/s00408-019-00305-5

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Interest in the placebo effect of medicines has developed from the use of placebo treatments as controls in clinical trials into a whole new area of research around how placebos fit into a psychosocial model of therapeutics. The large placebo effect associated with cough medicines is both a problem and an opportunity for researchers: a problem for clinical trials on new actives as the active must beat the large placebo effect, and an opportunity for harnessing the placebo effect to produce effective cough medicines without any pharmacologically active ingredient. This review discusses the mechanisms associated with the placebo effect of cough medicines and distinguishes between a ‘perceived placebo effect’ and a true ‘placebo effect’. The efficacy of sweeteners in cough syrups is discussed as well as viscosity, mucoadhesion, and flavoring. The complexity of modern cough medicines is demonstrated by an example of a medicine which contains one active ingredient, and eighteen excipients which provide a complex and intense sensory experience to enhance the placebo effect and complement the pharmacological activity of the medicine.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Biosciences
Publisher: Springer New York
ISSN: 0341-2040
Date of First Compliant Deposit: 19 December 2019
Date of Acceptance: 4 December 2019
Last Modified: 13 Feb 2020 14:25

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