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Sculpturing authentic city brands through stakeholder narratives: a sensemaking, sensefiltering, and sensegiving process

Reynolds, Laura and Koenig-Lewis, Nicole 2016. Sculpturing authentic city brands through stakeholder narratives: a sensemaking, sensefiltering, and sensegiving process. Presented at: 3rd Symposium on Managing & Marketing Places 2016, Corfu, Greece, 18-21 April 2016.

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Abstract

Sensemaking and sensegiving theory are applied in this paper as a means to explore the explication of power and conflict amongst multiple stakeholders within authentic city brands. An additional sensefiltering process is added to the analysis, exploring the processes whereby multiple meanings are distilled and a core understanding is enacted. A conceptual map of the process is developed, which is currently being empirically explored through two in-depth qualitative case studies of two contrasting UK city brands (Bath and Bristol).

Item Type: Conference or Workshop Item (Paper)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 05 Feb 2021 15:30
URI: http://orca.cf.ac.uk/id/eprint/138261

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