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Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens

Reynolds, Laura and Koenig-Lewis, Nicole 2021. Making ‘sense’ of place branding: adopting a sensemaking, sensefiltering and sensegiving lens. In: Medway, Dominic, Warnaby, Gary and Byrom, John eds. A Research Agenda for Place Branding, Elgar Research Agendas, Cheltenham: Edward Elgar Publishing, pp. 233-246.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Edward Elgar Publishing
ISBN: 9781839102844
Last Modified: 29 Apr 2021 15:00
URI: http://orca.cf.ac.uk/id/eprint/140846

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